NeoNourish

NeoNourish is a cutting-edge food company that specializes in crafting nutritional products designed to manipulate and optimize human psychology, leveraging advanced neuroscience, AI-driven data analysis, and an underground network of behavioral studies. They have a number of subsidiary companies meant to reach more targeted audiences without the immediate stigma sometimes attached to the main brand name.

Based on Sol, they do not currently have an official presence on Artemis.

Company Catch-Phrase: "Fuel your mind. Taste the future."

Core Features

1. NeuroTuned Flavors: NeoNourish uses "NeuroTuning," a patented process where flavors are engineered to trigger specific psychological responses. For example:
   • FocusChews: Snacks infused with compounds that enhance concentration by stimulating dopamine pathways.
   • CalmCups: A drink line designed to reduce anxiety, utilizing sensory combinations proven to lower cortisol levels.
   • MoodMeals: Pre-packaged meals that subtly influence emotional states, such as happiness or nostalgia, by mimicking neural patterns associated with positive memories.
2. Sensory Hacking: The company integrates sensory technology into its food packaging and environments:
   • MoodSync Wrappers: Packaging with embedded microchips that play subtle, calming sounds or release faint, mood-enhancing scents when opened.
   • AR Dining Pods: Individual dining stations that project personalized holographic scenery based on the user’s mood and preferences, ensuring an immersive eating experience.
3. Behavioral Data Farming: Customers are incentivized to use NeoNourish's "MindPal" loyalty program, which connects to wearable devices and neuro-headsets. This system collects data on eating habits, brain activity, and emotional responses in real time. NeoNourish then uses this data to refine its products and create hyper-personalized offerings.
4. Food as a Service (FaaS): Instead of traditional groceries, NeoNourish offers subscription-based services where AI chefs design daily meals based on a client’s mood, health, and psychological needs. Drones deliver these meals within minutes, wrapped in biodegradable, tech-enhanced packaging.
5. Cyberlabs and Pop-Up Test Kitchens: NeoNourish operates secretive "cyberlabs" in neon-clad industrial districts, where researchers work with celebrities, behavioral psychologists, and chemists to fine-tune the interplay between taste, smell, and psychological impact. Periodically, these labs host underground pop-up kitchens for focus groups—clients willing to test experimental recipes in exchange for exclusive invite-only shows with celebrity performers.

Ethical Controversies

• PsychoDependency: Critics accuse NeoNourish of creating subtle dependencies on their products, as certain formulas alter brain chemistry to make other foods seem bland or unappealing.
• Privacy Breaches: Privacy activists claim NeoNourish is more of a surveillance company than a food provider, collecting and monetizing intimate details about its clients' mental health and emotional states.

Under one of their subsidiary holdings EarthHarvest, NeoNourish helped the MBC design the formula for the smoothies so popular among Artemis colonial population.